AIThe Next Webabout 2 hours ago
McDonald's AI Pricing Engine Sets Menu Prices
2 min read
McDonald's uses an AI pricing engine from Tiger Analytics to recommend prices at nearly 14,000 US restaurants, weighing customer willingness to pay. Franchisees say it widened gaps between stores; a Fresno Big Mac cost $5.69 versus $6.89 two miles away. McDonald's says franchisees set their own prices, but records deviations from recommendations.
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