Mobile9to5Google1 day ago
What went wrong with OnePlus? [Video]
1 min read
OnePlus lost its early advantage by abandoning its razor-thin profit margin strategy and clean OxygenOS software. Prices rose from $400-600 to $800-1,000 after adding expensive components like the Hasselblad partnership. The 2020 departure of co-founder Carl Pei and full merger with Oppo in 2021 stripped the brand of its defining identity.
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