ChipsMarkTechPostabout 2 hours ago
Bayesian Marketing Mix Modeling with Google Meridian
6 min read
A tutorial builds a complete Bayesian marketing mix modeling workflow using Google Meridian. It covers installing libraries, verifying GPU availability, exploring geo-level marketing data, mapping columns to Meridian's schema, defining ROI-based priors, fitting with NUTS sampling, and evaluating convergence, channel contributions, and ROI.
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