How surging demand from AI hyperscalers has quintupled flash memory prices and shifted market and negotiating power from Apple to suppliers like Kioxia (Rolfe Winkler/Wall Street Journal)

Rolfe Winkler / Wall Street Journal : How surging demand from AI hyperscalers has quintupled flash memory prices and shifted market and negotiating power from Apple to suppliers like Kioxia, The iPhone maker for years bullied flash-storage makers into steep discounts, until AI hyperscalers bid up prices and gobbled up supply.