GamingKotaku1 day ago
EA Plans More Ads in Games
1 min read
Electronic Arts launched EA Advertising, a platform integrated into the Frostbite engine for dynamic in-game ads. Early experiments include a Mountain Dew stadium in EA Sports College Football 26 and Visa branding in EA Sports FC. EA VP Alexander Dao called it a "huge opportunity" for the industry.
Level
Hype check
Tap to vote and see what everyone thinks.
Summary by ByteBrief
