AIDigidayabout 6 hours ago
L'Oréal accelerates generative AI content engine with fresh OpenAI deal
1 min read
L'Oréal partnered with OpenAI to use its latest models in the CreAItech marketing production system. Subsidiary Maybelline will develop a virtual try-on app integrated into ChatGPT. The deal also includes access to GPT-Rosalind, a reasoning model for life sciences. Chief digital and marketing officer Asmita Dubey announced the partnership at VivaTech.
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