AIForbes Innovationabout 4 hours ago
AI Turned Discovery Into A Lottery. Advertising Wins The Decision
1 min read
AI has turned the buyer journey from a predictable path into a probabilistic lottery, according to AdRoll CBO Vibhor Kapoor. Each AI query is a fresh draw, making brand visibility inconsistent. ChatGPT has 900 million weekly active users. Brand strength now multiplies the chance of being selected by AI systems.
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