AIDigidayabout 3 hours ago
Yahoo DSP is launching an 'agent network'
1 min read
Yahoo DSP unveiled an Agent Network connecting advertisers with AI tools from 23 ad tech partners across audience targeting, campaign activation, creative, and measurement. The launch extends Yahoo's "Yours, Mine and Ours" AI strategy, letting advertisers use Yahoo's agents, bring their own, or combine both via open APIs.
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