India's First Microdrama IPO Arrives, But Will Investors Tune In?

Kuku filed a confidential IPO to raise ₹3,500 Cr with a valuation of up to ₹15,000 Cr. The Bengaluru-based company, parent to Kuku FM and Kuku TV, plans to list as India's first microdrama startup. Its offering targets mobile-first, short-video content in a growing market driven by smartphone penetration and low data costs. The listing could test public markets' appetite for short-form episodic content platforms.