AIDigidayabout 2 hours ago
Advertisers Shift Search Budgets to AI
7 min read
Advertisers are reducing Google search spend by 10% to 30% as AI Overviews capture queries. Search ad revenue grew 12% in Q3, the slowest pace this year, while CPCs rose 5%. Clients are reallocating funds to Meta, TikTok, and AI agents like ChatGPT.
Level
Hype check
Tap to vote and see what everyone thinks.
In this storyGoogle
