Mark Roberge's New Book Tackles AI Scaling

Mark Roberge, HubSpot's founding CRO, published "The Science of Scaling" to guide businesses through the AI era. The book warns against five pitfalls including premature revenue focus and inadequate product-market fit analysis. Roberge advocates for "RevOps" to align sales, marketing, and customer success, and stresses quantifying product-market fit through long-term retention.