PrivacyDigidayabout 2 hours ago
Ad Industry Loses Revenue Due to Safari Block
5 min read
Apple's latest software update blocks third-party tracking in Safari, causing early ad industry losses. Aditude reports 11.7% of ads and 11.4% of revenue on affected devices. Among updated users, eCPMs fell 10.5%, though only 8% of users have upgraded, limiting the total estimated revenue hit to about 1% at this point.
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