TechTechNode7 months ago
Ele.me rebrands as Taobao Flash Sale
1 min read
Ele.me rebranded as Taobao Flash Sale, ending 17 years as an independent brand. The app update replaces all Ele.me branding with the new identity. Founded in 2008 and acquired by Alibaba in 2018, the move supports Alibaba's instant retail strategy to shed the food-delivery-only image.
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