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Google Ad Tech Remedies Arrive as AI Reshapes Ads | ByteBrief

PolicyDigidayabout 1 hour ago

Google Ad Tech Remedies Arrive as AI Reshapes Ads

7 min read

Judge Leonie Brinkema ordered Google to keep AdX and DFP under a six-year behavioral regime, requiring interoperability with Prebid and rival publisher ad servers. Google has 12 months to open AdX bidding.

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