StartupsFortuneabout 9 hours ago
United premiumization strategy boosts revenue 16%
4 min read
United Airlines raised fares and pushed premium seats as fuel costs rose, driving second-quarter operating revenue up 16% to $17.7 billion. Premium seat revenue grew 16% versus basic economy's 11%. CEO Scott Kirby said the brand loyalty strategy is working and accelerating investments in customer experience.
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