MobileSamMobileabout 2 hours ago
Apple and Samsung Lead on Higher Prices
2 min read
Apple and Samsung maintain market leadership by offsetting lower shipments with higher prices. Global smartphone shipments declined 19% year-on-year while revenue rose 3% in Q3 2026 due to a 27% price surge. Apple captured 50% of global revenue, while Samsung improved revenue 14% to secure a 19% share. This strategy risks long-term sustainability for budget OEMs.
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