AIMeta Engineeringabout 3 hours ago
Meta Unveils Centralized GEM Ads Model
14 min read
Meta launches GEM, a central generative ads model replacing isolated optimizations across Facebook, Instagram, and Reels. The system delivers 18.9% conversion improvement and 12% ad click-through rate gains. It utilizes a new Kunlun architecture co-designed with hardware to bend the scaling curve at frontier scales.
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