SocialThe Next Web32 minutes ago
YouTube funds creators to block Netflix licensing
1 min read
YouTube is offering top creators multi-million-dollar packages to keep shows off Netflix, with deals taking three forms: direct financing, brand-deal revenue shares, and upfront cash. Netflix has signed Ms. Rachel, Mark Rober, and the Stokes Twins under non-exclusive licenses. YouTube's revenue passed $60bn in 2025.
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