TechDigidayabout 3 hours ago
Instacart Targets Item Markups to Grow Delivery
5 min read
Instacart CEO Chris Rogers told Groceryshop that reducing item markups is key to winning price-sensitive shoppers. Non-marked-up retailers grow about 10 percentage points faster on the platform. Instacart now powers 380 grocery e-commerce sites and added net new customers at its fastest rate since 2022, as it pushes retailers to drop online markups and enable loyalty programs.
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