iPhone 18 Pro Price: Why Your Next Upgrade Will Be More Expensive

Apple is expected to keep the iPhone 18 Pro at $1,099, the same price as the iPhone 17 Pro. Consumers should prepare to pay more over the phone's life as Apple absorbs increased component costs initially. Reduced supply and higher demand for memory and storage continue to impact the industry. Apple will use high margins to absorb the bill of materials, ensuring day zero success.