IFPI Launches Anti-Fraud Initiative for Music Streaming

The International Federation of the Phonographic Industry (IFPI) launched the Streaming Integrity Initiative (SII) on September 14. The initiative unites music distributors to combat streaming fraud, which manipulates services to generate revenue from non-genuine plays. Initial supporters include Sony Music Group, Universal Music Group, and Merlin. Distributors commit to five anti-fraud measures, including rights verification, content vetting, and intelligence sharing.