AIHacker Noonabout 24 hours ago
B2B Digital Transformation: Why Adoption Still Runs on Notebooks
15 min read
Enterprise B2B digital adoption lags because sales reps and buyers still rely on physical notebooks and manual processes. Scott McIntyre of Infinite Green and Sasha Siniouguine of Virto Commerce argue that transformation efforts fail when they ignore these entrenched offline workflows. Successful adoption requires systems that mirror real-world behavior.
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