EnterpriseInc42about 3 hours ago
Meesho's ₹202 Cr Question: Can It Crack India's Kirana Code?
9 min read
Meesho acquired Kirana Club for ₹202 crore, entering B2B retail to digitize kirana stores. The deal values Kirana Club at 200x its ₹33 lakh FY26 revenue. Meesho CEO Vidit Aatrey signaled further B2B expansion, betting on underserved retailers as quick commerce weakens legacy FMCG distribution.
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