ScienceTheStreetabout 7 hours ago
BofA reveals $3 billion reason to watch DraftKings now
5 min read
BofA Global Research published a June 11 note arguing the FIFA World Cup on U.S. soil is a national customer acquisition event for DraftKings. The firm hosted DraftKings Chief Product Officer Corey Gottlieb to discuss the company's World Cup strategy. BofA sees the tournament as a conversion funnel for the sports betting platform.
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