ByteBrief
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Google added Experience as a fourth pillar to its E-E-A-T content quality guidelines in December 2022, two weeks after ChatGPT launched. By May 2025, 52% of web articles were AI-generated. Reddit grew to 2 billion monthly visits as firsthand human content became more valuable. In May 2026, Google announced AI responses will include perspectives from public discussions and firsthand sources.
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