TechDigidayabout 2 hours ago
Creators trade parties for business at Cannes Lions
1 min read
MediaLink and UTA hosted an invite-only dinner for over 70 creators at Cannes Lions, shifting focus from parties to deal-making. Brands now seek creators' judgment, not just reach. Creators like Mel Robbins attended with business pitches, treating the festival as a working week of partnerships and pilots.
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