AIDigidayabout 2 hours ago
ChatGPT Ads Struggle With Conversions
4 min read
OpenAI launched ChatGPT ads this year, yet conversion rates lag behind Google Search at 0.37% versus 1.17%. While brand participation grew from 1,082 to 6,333 between June and August, revenue per session remains low at $0.89 compared to Google's $2.45. Ad spend shifted from 38% in shopping to 20% by September, with financial services rising to 13%.
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