AICNBC Techabout 2 hours ago
Meta Ads Surge 26% While Google Search Slows
5 min read
In the third quarter, Meta's ad revenue increased 26% to $63.1 billion, while Google's search division grew 12% to $63.4 billion. This 14-point gap is the widest in Meta's favor since 2021. Google's search revenue growth is slowing as chatbots become alternatives, whereas Meta's AI tools drove almost 5% more conversions for advertisers.
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