StartupsJalopnikabout 1 hour ago
McLaren Unveils Logo Inspired by Founder's Service Station
2 min read
McLaren has a new logo, a script inspired by the sign above the Auckland service station owned by founder Bruce McLaren's parents. It will appear on team kit, merch, and liveries across Formula 1, IndyCar, and the World Endurance Championship from 2027. The Speedmark badge and Papaya Orange color scheme remain.
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