AIDigidayabout 1 hour ago
The Verge Reorganizes Audience Team for Google Zero
5 min read
The Verge reorganized its audience team to prepare for Google Zero, shifting focus from SEO to direct reader relationships. Esther Cohen, director of audience and subscriptions, stated the team expanded over two years with specialists for newsletters and analytics. The Verge introduced its subscription paywall in December 2024, aiming to reduce reliance on referral traffic.
Level
Hype check
Tap to vote and see what everyone thinks.
In this storyGoogle