AIDigidayabout 3 hours ago
YouTube Shorts ad spend grows but trails rivals
1 min read
Advertisers are increasing spending on YouTube Shorts, with CPMs around $4 to $6 versus $7 to $8 for Reels and TikTok. However, Shorts budgets remain smaller, often bundled with in-stream inventory, and agencies say social teams must shift creative strategy to compete.
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