AIThe Vergeabout 3 hours ago
Pennsylvania Mandates Labels for AI Ads
1 min read
On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law. This regulation requires disclosures on AI-generated ads, including those significantly modified by artificial intelligence, regardless of where the content was created. The law applies to TV commercials and digital flyers alike, though it leaves significant loopholes regarding what constitutes false consumer perception.
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