AIFortuneabout 2 hours ago
AI productivity doesn't fix broken workflows
5 min read
Typeface's Jamie Garverick reports that 92% of marketing leaders require 10 or more stakeholders per campaign, yet only 16% are prepared to operate at AI speed. Campaign timelines have lengthened as AI-generated content clogs approval bottlenecks. The solution is redesigning workflows, not deploying more AI tools.
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