AIDigidayabout 2 hours ago
Butler/Till, iHeartMedia test AI audio buying
1 min read
Butler/Till and iHeartMedia piloted AI media buying agents on streaming audio and podcast inventory for a four-week campaign, activating just under $10,000 in buys. The test cut CPMs by 42% versus the client's direct-buying benchmark. iHeart plans to offer broadcast radio inventory for agentic buying later this year.
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