TechDigidayabout 1 hour ago
Retail media networks pitch differentiation at Ascendant Showcase
1 min read
Fifteen retail media networks pitched advertisers at Ascendant Network's Showcase in New York City. The Home Depot, Albertsons, PayPal, DoorDash, Macy's, Chase, and Dick's Sporting Goods highlighted data, audience reach, and measurement. Executives emphasized incrementality, upper-funnel campaigns, and cross-channel consumer insights to win ad dollars.
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