DevET Techabout 2 hours ago
PVR's tier-III bet with SMART Cinemas
3 min read
PVR INOX unveiled PVR INOX SMART Cinemas, a franchise model targeting tier-III cities. The Franchise-Owned, Company-Operated (FOCO) format lets developers own properties while PVR INOX manages operations, aiming to expand premium cinema access in underserved markets.
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