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ByteDance's Hongguo reached 168 million daily active users in July, exceeding combined audiences of Tencent Video, iQiyi, Youku and Mango TV. Tencent launched Lüpaopao, a free WeChat service with AI-generated series. Global short-drama app downloads rose 140% year on year in the first quarter of 2026, while in-app purchase revenue grew 20%.
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