HardwareAndroid Authorityabout 1 hour ago
TAG Heuer reportedly exits smartwatch market
2 min read
French publication La Lettre reports that TAG Heuer ceased production of its Connected smartwatches over the summer. Remaining stock will be sold off through 2027, and there is no word on how long existing smartwatches will receive software updates or service. The move follows a strategy shift where the brand ditched WearOS for Tag Heuer OS in October 2025.
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