Adobe News.

Adobe expanded its Firefly Creative Agent into ChatGPT, Gemini, and Claude, letting users delegate creative tasks through those LLMs. The integration carries a caution: third-party AI output may lack Adobe's commercial safety guarantees. New features include brand kit creation, chat history, and organizational folders.

Adobe expanded its AI agent across Firefly and Creative Cloud, handling multi-step tasks in Photoshop, Premiere Pro, and other apps. Creators describe goals in natural language while the AI executes repetitive actions. Firefly also gained brand kit generation, video creation from static images, and a redesigned workspace with reusable Elements and Projects.

Microsoft engineers collaborated with Adobe to improve Photoshop performance on Windows. The team focused on the MSVC compiler to extract additional performance from the native C++ desktop application. The improvements target specific Photoshop operations.

Adobe released the Firefly AI Assistant in public beta inside Photoshop, Premiere, Illustrator, InDesign, and Frame.io. Each app gets a specialist chatbot sidebar that executes tasks in plain language. The company also previewed a rebuilt Firefly studio with Elements for saving and reusing characters, locations, or objects by name.

Adobe launched a creative agent in public beta across Premiere Pro, Photoshop, Illustrator, InDesign, and Frame.io. The agent interprets natural language prompts and directly accesses software APIs to execute complex production tasks, shifting from media generation to orchestration for individual creators and enterprise teams.

Adobe launched creative AI assistants in public beta for Photoshop, Premiere Pro, InDesign, Illustrator, and Frame.io starting Thursday. The agents handle tasks like managing layers, sorting video bins, and checking brand compliance. Adobe plans to bring its AI design connector to Gemini, completing integrations with ChatGPT, Claude, and Copilot.

Adobe is expanding its Firefly AI Assistant to Premiere, Illustrator, InDesign, and Frame.io. New features include Elements for saving AI-generated characters and objects, Projects for grouping assets, and brand kit creation. The assistant can now sort bins, batch-rename clips, reorganize layers, and check for missing fonts. Support for Google Gemini and Slack is planned.

Adobe launched a redesigned Firefly AI studio in private beta with persistent context and reusable assets. A new Elements feature lets users name characters, objects, and backgrounds to replicate them across projects. The Firefly AI assistant can now generate brand logos and assemble video clips into draft cuts.

Adobe launched new Firefly capabilities including Brand kit creation, Elements for reusing characters and objects, and Projects for organizing assets. Elements and Projects are in private beta. Creative Cloud apps including Photoshop and Premiere now have a sidebar for agentic features.

Adobe is rolling out a "creative agent" across Photoshop, Premiere, and other Creative Cloud apps, as well as third-party platforms like ChatGPT and Claude. Users describe what they want, and the software handles the multi-step work automatically.

Adobe introduced Brand Visibility, a unified solution for the AI search era. The company announced the product to help brands manage their presence across AI-driven search platforms. The tool aims to address challenges in brand representation within generative search results.

Adobe and LinkedIn launched AI Essentials for Marketers, a free training initiative on LinkedIn Learning and Adobe Experience League. The program focuses on real-world marketing workflows, not just theory. LinkedIn data shows marketing job ads requiring AI literacy have increased 113% year-over-year. Content creation, audience targeting, campaign development, and data insights are key areas.

Walt Disney Imagineering partnered with Adobe to use Firefly Foundry, a business AI tool trained on proprietary Disney assets. Imagineers will rapidly turn hand-drawn sketches into rendered 3D models of characters and rides, speeding up concept and design work for theme park attractions.

Adobe's 2026 Creators' Toolkit Report claims 75% of creatives call AI essential, but the survey excludes most of the creative industry. 87% of respondents said AI accelerated business growth, while 53% said content volume makes it hard to stand out. 90% want copyright protection for AI-made work.

Adobe research of 16,000 creators across eight countries found 58% say creative AI improved their ability to compete with larger teams. 75% describe AI as integrated or essential to their workflow. 87% say it accelerated business or audience growth. Tools like Firefly help creators move from idea to execution faster.

Adobe's 2026 Creators' Toolkit Report, surveying over 16,000 creators, found 75% now describe AI as integrated or essential. 57% said AI outputs require moderate or extensive editing. 48% feel more secure about their creative future. Creators want control over agentic AI, with 44% demanding undo ability.

Adobe and LinkedIn launched a global AI skills initiative for marketing professionals. The program aims to train marketers on generative AI tools and strategies. The companies announced the partnership to address the growing demand for AI expertise in the marketing industry.

Marketing job postings requiring AI literacy on LinkedIn have more than doubled year-over-year, up 113%, yet only 4% of marketing professionals globally have added AI skills to their profiles. Adobe and LinkedIn are exclusively launching a new course to upskill the industry, not replace workers.

Adobe rolled out AI-powered updates across Creative Cloud, including Lightroom, Premiere, and After Effects. Lightroom gets Assisted Culling and Photo to Video via Firefly and Google Veo. Premiere adds Global Audio Mute, Marker Search, and Single Word captioning. Object Mask in After Effects receives AI speed improvements.

Adobe stock's valuation is assessed using time-weighted returns since 2002. Volatility is calculated from trailing three-year standard deviation of service investment returns. The Motley Fool recommends buying 50 stocks and holding them for at least five years as part of its investing philosophy.

Adobe rolled out AI-powered tools across Photoshop, Lightroom, Premiere Pro, After Effects, and Illustrator. Lightroom adds Assisted Culling, Select Subject version 5, duplicate detection, and an improved Denoise tool for Apple silicon Macs. After Effects introduces four AI-powered rotoscoping tools.

Adobe posted $6.62 billion in Q2 2026 revenue, exceeding expectations, as shares fell to a 52-week low the next day. The drop follows a pattern where market reactions punish long-term investment despite strong financial performance. Adobe's core products include Photoshop, Acrobat, and Premiere Pro.

Adobe trades at 9x FY2026 non-GAAP EPS, but AI competition is eroding high-margin subscription profits. AI-first ARR remains under 2% of total ARR, while rising AI costs and a freemium pivot threaten margins. The stock is rated Sell, as current margins may represent a cyclical peak.

Adobe beat earnings estimates and raised full-year guidance but projected slower growth tied to its AI tool monetization bet. Investors sold the stock to a one-year low. JPMorgan reset its Adobe price target as a result.

Adobe stock has fallen 50% over the past year despite reporting solid quarterly results. Revenue rose 13% to $6.62 billion, beating guidance, and adjusted EPS jumped 18% to $5.96. Investors reacted negatively to Adobe's plan to expand its freemium model, which management said would impact short-term ARR.