Disney News.

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Disney is launching a beta AI tool in July that generates TV ad scripts, video, and music for small and medium advertisers. The tool targets brands that cannot afford creative agencies. Disney faces consumer backlash against AI slop, which has already forced brands like McDonald's to pull campaigns.

Adobe released the Firefly AI Assistant in public beta inside Photoshop, Premiere, Illustrator, InDesign, and Frame.io. Each app gets a specialist chatbot sidebar that executes tasks in plain language. The company also previewed a rebuilt Firefly studio with Elements for saving and reusing characters, locations, or objects by name.

Walt Disney Imagineering partnered with Adobe to use Firefly Foundry, a business AI tool trained on proprietary Disney assets. Imagineers will rapidly turn hand-drawn sketches into rendered 3D models of characters and rides, speeding up concept and design work for theme park attractions.

Walt Disney World will support iOS 27's enhanced Apple Wallet keys, showing park reservations, Lightning Lane selections, and dining details directly in the pass. The dynamic passes update automatically throughout the day. Resorts World Las Vegas also plans to offer the feature.

Disney is using custom Adobe Firefly AI models trained on its own characters from Frozen, Moana, Lilo & Stitch, and Cars to help Imagineers design concepts for theme parks and hotels. The partnership allows Disney to deploy generative AI while controlling how its intellectual property is used and protected.

Porsche has partnered with Disney-Pixar on an automotive collaboration. The partnership brings together the luxury carmaker and the animation studio for content creation. Details of the specific projects or scope remain undisclosed.

Chris Sanders, voice of Stitch in animated and live-action films, will direct the live-action sequel. The film is a brand-new story, not a sequel to the original film. Sanders also co-created the original Lilo & Stitch franchise. The project features a new cast and narrative beyond the original characters.