Ferrari Surprised by Luce EV Backlash

Ferrari's global marketing director Emanuele Carando said the company expected a strong reaction to its first electric car, the Luce, but was caught off guard by the magnitude of negative feedback. Carando welcomed the backlash as free advertising and compared it to the initial reception of the Purosangue. The $640,000 EV has drawn criticism for its styling, which was designed by LoveFrom.