Atira Raises $17.5M for AI Sales Platform

Atira, a Munich-based AI orchestration platform for industrial sales engineering, raised $17.5 million in total funding, including a $15 million Seed round led by Accel and a $2.5 million Pre-Seed round. Investors included UVC, Fortino, Booom, and industry executives. Founded in 2024 by Florian Diegruber and August DuMont Schütte, the company automates quotation workflows.