Samsung tops Apple in shrinking smartphone market

Global smartphone shipments fell 11% year over year in Q2 2026, the weakest second quarter since 2013, due to a DRAM and NAND memory chip shortage. Samsung reclaimed the top spot with 24% market share, while Apple hit a record 20% share with 3% shipment growth and no price hikes. Xiaomi, OPPO, and vivo saw double-digit declines.