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Developing11 outlets · over 3 hours

Instagram Tests 90-Minute Horizontal Video

Instagram launches a US-only test on Oct 27, 2026, allowing creators to upload 90-minute horizontal videos named Series. The feature connects short Reels to full-length clips, challenging YouTube's dominance by offering a new format for social entertainment.

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The story so far3 updates, latest first.

Latest
What changedTest expands to tens of thousands of creators
Instagram Tests Long-Form Wide-Screen Videos
DDigital Trends·about 19 hours ago
What changedPlans include launching a Series format for episodic Reels by the end of 2026 or early 202
Instagram Tests 90-Minute Videos on TV
EEngadget·about 20 hours ago
Instagram Tests Long-Form Video Format
Hhollywoodreporter.com·about 22 hours ago

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