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AI boom drives memory shortages, price hikes
AI demand for memory chips has drained consumer supply, driving up device prices. Global PC shipments fell 3.6% in Q2 2026 to 65.7 million units, with prices up 20-40% year-over-year. Apple grew shipments 15.9% despite raising MacBook prices by up to $300. Sub-$400 phone shipments are expected to fall over 22% this year.
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