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Apple unveiled the iPhone Duo, its first foldable, on September 9 at $2,000, shipping October 23. Galaxy Z Fold 8 sales in South Korea rose 10% that week, and Samsung cut prices in some markets to $1,650. Foldables totaled 20.6 million shipments last year against 1.25 billion smartphones, so Apple's entry could expand the niche and pressure rivals.
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