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Publicis has secured major media clients like PepsiCo, LVMH, Microsoft, and Paramount without competitive pitches. CEO Arthur Sadoun stated the company opted out of six reviews this year, suspecting they would be decided on price. The strategy involves direct C-suite negotiations, condensing the process from 18 months to two or three months. PepsiCo's win nets Publicis an estimated $1.1 billion in global media spend.
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