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LG Electronics partnered with Arbitrum to develop a blockchain-based advertising platform. The initiative aims to bring transparency and efficiency to digital ad transactions using decentralized technology. The platform will leverage Arbitrum's scaling solutions for faster and cheaper operations.

LG Electronics built a blockchain-based advertising platform using Arbitrum's layer-2 protocol. The network gives advertisers and publishers a shared database of ad inventory and tracks consumer interactions. LG piloted the platform with an unnamed Japanese ad agency and will explore bringing it to market later this year.

Arbitrum's token rose 5% after LG Electronics announced it is building a new blockchain. The move signals growing enterprise adoption of Arbitrum technology. LG's blockchain project leverages Arbitrum's infrastructure for development.
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