#beats Tech News.
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Apple's $3 billion 2014 Beats acquisition preserves a separate brand targeting Android users and lower prices. Beats products share Apple's testing standards while making unconventional trade-offs like the $79.99 Solo Buds with a battery-free case. Matthew Costello says Beats complements AirPods as a dual-ecosystem play.
Beats by Dr. Dre has been part of Apple for 12 years and turns 20 this year. Apple bought Beats in 2014 for around $3 billion. The brand's hidden secret is the testing, tuning, and science behind fit and sound.
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