#brand marketing Tech News.
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GamingDigiday5 days ago
Brands tap creators for World Cup buzz amid logistics issuesThe 2026 World Cup, spanning the U.S., Mexico, and Canada, creates a logistics nightmare for brands. Instead of stadium activations, brands invest in creators for sponsored content to build fandom away from host cities. The U.S. creator economy is forecast to reach $37.1 billion this year.
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